| Your full name *: |
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| E-mail address *: |
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| Organization Name *: |
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| Your Domain Name (if any): |
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| Telephone Number *: |
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| Preferred Method of Contact: |
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Type of Customization:
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Company Overview
Please describe your industry. How does
your company fit into that fields? Who
are the competitors? Please provide a
brief critque of their sites.
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Chain of communication
Include contact information and a description
of the group who will be working on the
project. Who are the decision makers? Would
any one else be contracting also? Who's
responsible for what? What human resources
do you have for various stages of the process?
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Project
Please provide a summary of your project?
Does it have a mission statement and if
so share it with us.
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What are the goals
of this project? (e.g., branding/identity
reinforcement, improved access to information,
direct sales, corporate communication,
etc.)
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What outcome will fulfill
this project? How will you measure success?
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What is the required timeline
of this project?
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What is the budget for this
project? What are your financial parameters
by range and comprehensiveness of services
provided? Please explain.
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What, if any, work has already
been done toward designing/redesigning your
new web site.
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Is there an existing branding
or marketing strategy that your new website
needs to re-enforce? How?
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Discuss any identity/branding
(i.e. logos, other artwork, and fonts) or
issues.
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| Rank the following,
in order of importance (1-5 with 1
being high priority): |
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A web strategy that fits
with our corporate strategy |
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A web strategy that fits with
our marketing strategy |
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Repurposing existing content
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Creating a community of dedicated
visitors |
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Quality execution (graphics,
writing, navigation, etc.) |
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Time to market |
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Ease of maintenance |
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Leading the field by outperforming
our competition on the Web |
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People bookmark the site because
they get so much out of it regularly
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Staying within the budget
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Conveying our expertise of
the Web and its appropriate use |
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Audience
Describe your ideal visitor types:
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What are your goals for each
type of visitor?
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What products/services are
involved?
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What are your goals for these
products/services?
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Content
Where will content come from? Will it be
new, retargeted, or both?
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How often will you add new
content?
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Who will update the content?
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Functionality
What active or interactive requirements
do you believe to be necessary? (e.g., download
areas, database-driven web pages, commerce,
catalog, applications, live chat, etc.)
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Who will update these functionalities?
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What extraordinary security
issues are needed?
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Are there other technical
issues or limitations?
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Research and model
From the Web, find the three to five highest
quality sites that relate to your project
in the following categories:
- Branding in a similar situation to
yours (new company, new brand, established
brand, etc.)
- Appeal to same target group of customers
- Whether or not you would build the
site if you were in a different industry
- Colors, look-and-feel, user interface,
layout
- Size of site
- Size of project
- Publishing model (frequency, novelty
of content, etc.)
- Attracting new people to the site
(newsworthiness, giveaways, impact,
etc.)
- Your competitors' sites
- Quality of content
- Quality of graphics
- Things sites do for people
- Community, special features, responsiveness,
other categories important to your project
- Overall favorite sites (for whatever
reasons)
Please list 3-5 URLs and the reason for
your selection:
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What is the main objective
of your Web project?
Marketing
Customer Support
Sales
Inter-company Communications
Combination of above
Other
Elaborate a bit on your main objective:
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Do you currently have a Web
site?
Yes
No
If so, what is your URL?
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What would you like your Web
site to accomplish for you?
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Is your market:
Local
Regional
National
International |
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Describe your target audience:
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Will the site contents be:
New
Retargeted
Both
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What number of pages do you envision
the site to have?
Do you have the graphics that will be
used on the project?
What graphic services will you require
from us?
Design logo
Design site graphics
Scan images
Photography
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What features do you anticipate
using on your site?
Contact form
Feedback/survey form
Database access
Online Ordering
Shopping cart
Live chat/support
Other
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How soon must the project
be online?
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What is the budget for the
project?
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Will your site administration/maintenance
be:
In house
Contracted
What is the expected frequency of updates?
Do you want your own domain?
Do you need assistance in choosing an
Internet Service Provider for Web hosting?
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Do you have any questions
not on the list?
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Are there any additional comments
concerning the questions or your answers?
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